We led the technical build for Otherworld Philadelphia, a 40,000 sq. ft. immersive attraction made up of 55 unique exhibits. From design and MEP through technical purchasing, on-site install, and post-launch support, the technical backbone of the experience ran through our team.
Lighting at scale
The centerpiece of the technical scope was lighting. More than half a million individually addressable LEDs, integrated across the attraction and installed with museum-quality technique. Pixel-mapped washes, ambient fills, and exhibit-specific cues all running on one system, designed to read as part of the environment rather than a layer bolted on top.
Control systems and integration
Lighting and exhibit interactivity needed to talk to each other reliably across very different platforms. We engineered the control backbone, integrating custom microcontroller setups with TouchDesigner applications produced by other creative vendors. Our job was to make every layer communicate cleanly so the show ran the same way every day, without anyone babysitting it.
Power, MEP, and the install
Driving a system this size means power distribution is a design problem, not an afterthought. We planned and executed the MEP strategy to support large-scale LED arrays alongside the rest of the technical build, sized for the load and for headroom as the attraction evolved.
A 12-person crew handled the on-site install, working through an aggressive timeline and tight budget without compromising the finish. The result is a lighting and control system that has run reliably for hundreds of thousands of visitors a year since opening, holding up to one of the most demanding visitor environments in the immersive category.
